Employee Engagement
Effective organizational communication is the cornerstone of every successful enterprise, regardless of its industry or size. It forges strong employee engagement, enhances efficiency, and fosters a positive workplace atmosphere. In return, engaged employees in a thriving environment offer an exceptional customer experience. In a world where employee engagement has dipped in the past two years, Ascend Communications recognizes that traditional top-down leadership no longer suffices. We are here to help you cultivate a workforce of committed motivated individuals who become company ambassadors.
Here are a couple of case studies from our work in employee engagement.
Novartis Pharmaceuticals Corporation U.S.
Challenge
The Primary Care Business Unit was restructuring, seeking to rebrand themselves and showcase their successes across the organization.
Description
Client sought to promote the new Primary Care Unit and highlight the Unit’s successes, and new approach to working to support the vision of the new CEO.
Scope of Services
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Served as the internal communications support to the Primary Care Business Unit.
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Developed internal communications strategy to support the Business Unit.
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Developed editorial calendar, interviewed SMEs, wrote content, and negotiated placement of content on internal communications channels.
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Developed leadership talking points for meetings and automated field announcements.
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Worked with Primary Care leadership and interior design company to develop and launch the Primary Care Ideas Lab, a dedicated team space for innovative thinking and brainstorming.
Results
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Consistently garnered recognition from Primary Care Business Unit leadership and Head of Enterprise Communications for creative and impactful storytelling.
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Secured optimal real estate on internal communications channels.
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Recorded steady use of the Ideas Lab by Primary Care team members.
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Renewed contract for additional Primary Care communications support.
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Obtained additional contract to support the Health, Safety, & Environment Department internal communications.
Novartis Pharmaceuticals Corporation U.S. IT Department.
Challenge
The client was consolidating a vast amount of customer data from myriad systems to a new platform that offered improved sales and marketing support and flexibility.
Description: The IT team needed to engage a large group of stakeholders from major businesses and functions companywide, including primary care, oncology, and specialty medicines; customer support services; finance; compliance; and its own IT groups. Stakeholders needed to understand the benefits, value, and functionality of the platform, how to use it, and how to take advantage of new capabilities.
Scope of Services
Ascend team members, then independent contractors of the US corporate communications
department:
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Worked closely with IT program leaders to analyze stakeholders and develop and refine
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A communications plan and key messages.
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Provided templates—including a standard, customizable presentation deck and announcements—enabling leaders to inform stakeholders of benefits and changes in advance of key milestones.
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Refined messaging and tools, adapted them to stakeholders, and obtained content approvals.
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Planned for and implemented communications for future system enhancements.
Results
The Ascend team members’ collaboration, guidance, planning, and implementation enabled IT
program leaders to:
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Easily and effectively define and target audiences for communications.
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Introduce this major change to a wide and diverse group of stakeholders in ways that made sense for each group and ensured stakeholder support.
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Introduce future system enhancements.
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Seamlessly navigate their own program leadership changes.
Our Use Your Inside Voice® Employee Engagement Framework leverages the unique composition of your organization and people analytics to cultivate a higher-performing culture and an engaged workforce.
Our Approach
Our research-backed framework leverages our 25 years of experience in employee engagement and change management with best-in-class case studies from global organizations that consistently inspire and benefit from a highlight motivated and engaged workforce. Our people-first approach challenges organizations to consider an employee’s holistic circumstance, how it affects performance, and their role in creating an environment where every employee can thrive and contribute to organizational success.
With this in mind, we offer strategies, tools, and resources to help drive and sustain employee engagement and retention.
