top of page
LeadershipChangeCommsHomepage.jpg

Leadership Communications and Change Management

The right approach matters. Our tailored communication plans help leaders connect to teams in ways that make them gladly embrace change and support organizational goals.  We believe that effective leadership and change management communication begin with listening to those you want to lead. We help cut through the noise to develop strategies that leverage what matters most to your organization or team.

Here are a few case studies from our work in leadership and change management communications

Bristol Myers Squibb U.S.

Challenge

Bristol Myers Squibb’s IT Department was undergoing restructuring and needed to streamline its services to create efficiencies. 

​

Description

Client sought to successfully offshore IT services for greater efficiency and cost savings, while keeping staff members engaged.

​

Scope of Services

  • Developed communications to support Vice President’s goals.

  • Developed, implemented, and measured change-management plan for Culture Ambassadors Workgroup.

  • Sourced and secured SMEs for weekly IT forums.

  • Develop engaging Driver, Approver, Contributors, and Informed (DACI) tool to foster the evolved company culture and drive more productive meetings.

  • Served as IT liaison to Accenture consultants to ensure organizational transformation goals.


Results

  • Highly engaged culture ambassadors and IT forum participants.

  • Successful offshoring of identified IT services.

  • Renewed contract for ongoing communications support.

Novartis Pharmaceuticals Corporation U.S.

Challenge

Novartis Pharmaceuticals Corporation was reorganizing under new leadership and facing brand expiry of their blockbuster drug—a product that was supported by approximately 25% of the workforce.

​

Description

Client sought to galvanize the workforce around the new leadership and vision for the organization beyond product expiry.

​

Scope of Services

  • Supported enterprise-wide rollout of messaging and corporate assets.

  • Helped plan and develop content for quarterly townhall meetings for organizational updates and employee engagement.

  • Develop stories to promote other Primary Care brands and how their efforts ladder up to the broader company vision.


Results

  • Highly engaged enterprise-wide workforce evidenced by feedback poll.

  • Increased internal visibility for Primary Care Business Unit.

  • Renewed contract for ongoing communications support.

Greater Durham Chamber of Commerce

Challenge

The Greater Durham Chamber of Commerce’s leadership was looking to refresh its image, evolve its service offerings, increase and improve membership value, and revamp its programming to increase sponsorships and attendance. However, they were lacking a plan and the resources to achieve these goals.

​

Description

Client sought an experienced and skilled leader in marketing and communications to lead the organization in developing a plan and gaining internal and external support.

​

Scope of Services

  • Developed a 3-year strategic marketing communications plan and gained buy-in from leadership, staff, and board members.

  • Led the evolution of the Chamber website to include an Economic Development component.

  • Set the strategy and themes for all events and programs.

  • Led the planning and execution of signature events (annual meeting, women’s conference, first-responders breakfast, and legislative forum) that attracted 350 to 1000 attendees.

  • Led pivot-strategy to online events during COVID-19 pandemic.

  • Conceived and launched CEO C-suite Conversations Series that brought together the Chamber CEO with leaders from across the Triangle.

  • Conceived and launched Business Insight and Key Investor newsletters to highlight businesses that moved to Durham and provide early preview to upcoming news, respectively.

  • Reformed programming to provide more opportunities for member engagement and sponsorships.

  • Represented the organization at various member and community events.

  • Served as POC for media and wrote and distributed press releases, media advisories, and community stories for multiple publications.

  • Successfully collaborated with advocacy groups to develop and equip community leaders with tools and resources to distribute in their communities.

  • Assisted in research development to inform future communications.

​

Results

  • Elevated the Greater Durham Chamber of Commerce as the leading economic development entity for Durham County.

  • Elevated events and reimaged the format, which has led neighboring chambers to follow suit. For example, 2022 and 2023 Annual Meetings were produced as talk shows, with the CEO being the host.

  • Achieved extensive coverage and visibility by local media.

  • Published over 15 articles on small business members.

  • Increase followers and engagement on social platforms by 30%.

  • Increased newsletter readership by 22%.

  • Received multiple accolades for Chamber events from community, members, and Board of Directors.

bottom of page